Why this? Our lead generating ability is directly correlated to the way we describe our proposition. Given its importance, it is rarely given the attention it deserves by technical professionals. This can mean opportunities are missed as people don’t remember what we do or why we’re different.

Who is this for? Professionals who struggle to convey their proposition in a concise, interesting and memorable way. It will be valuable for managers, leaders and those involved in sales or marketing.

What does it cover? Having studied what make some people and their propositions more memorable than others I have pulled together 7 principles.  This communication skills workshop shows you how to apply them to your unfolding business development conversations.

By the end of the session you will have:

• Techniques to ensure people want to hear what you have to say
• 3 concise, clear and conversational introductions that you feel confident using
• A formula for telling stories that demonstrate your credibility
• A memorable metaphor to illustrate your offering or positioning
• Identified ways to keep strengthening your key relationships – without being a pest
• An understanding of how to avoid being remembered for the wrong reasons
• Increased your confidence, motivation to get out there and meet more prospects.

Developing and deepening relationships takes time.  But it takes a lot less time, when the key people actually remember who you are and the value you create.

"Make yourself memorable is a valuable lesson on how to make that vital first impression. My opening statements now convey what I always wanted to say, but in a more structured and flowing format. A very worthwhile session which I recommend to all my team." Adam Bamford, Area Premier Manager, HSBC

"I really liked the fact that all the advice was very down-to-earth and natural. You gave us some key phrases that we could weave into conversations in a natural way, rather than some horribly polished 'elevator pitch' that sounds like marketing-speak. I used some of the techniques at an event and now have a meeting with an MD of a firm who I’ve been trying to meet for sometime now. " Caroline Gourlay, Business Psychologist